For instance, after Hurricane Katrina, LaToya Cantrell, the then-president of the Broadmoor Improvement Association, helped her neighborhood prove their vitality and marketed their neighborhood as one worth investing in. As a result, the "Broadmoor Lives" effort not only encouraged residents to return and rebuild, but it caught the attention of many generous funders, such as the Clinton Global Initiative, the Carnegie Corporation of New York and Harvard University's Belfer Center. These organizations funneled needed resources to the neighborhood that helped track the status of rebuilding as well as provide funds to build a new charter school, library and community center.