Talavera pottery is a unique art form produced in
Puebla, Mexico. Although it has a long history, little is
known concerning the aspects that contribute to perceptions
of authenticity. A study of people who purchase Talavera
found that authenticity encompasses five main factors: Appearance/
Utility, Tradition and Certification, Difficult to
Obtain, Locally Produced, and Low Cost. ANOVA indicates
that there are differences with respect to the perception of
authenticity with regard to appearance/utility and locally
produced. Local tourists view authenticity through appearance
and utility while international visitors are more concerned
with the pottery being locally produced by local residents.
The challenge for the people of Puebla is to continue
to encourage interest in Talavera production while attempting
to maintain its perception of authenticity and uniqueness
among local residents and visitors to the region