Th action plans and results of the meetings are videotaped and transmitted via video broadcast to store managers. Dixon (1994) reported that hte success of QMI is based on the fact that opportunities and direct responses are linked-together. The main advantage of the tool is that multiple stakeholders come together, interpret information and data from different perspectives and positions, boil this information down into practical solutions to problems, decide on action to be taken, and then communicate the decisions to the people who can carry them out.