Regarding the meaning: this graphic stratification renders the background elements that are decisive in determining the meaning of the advertising message. But these elements are totally different in the two versions, which leads to a change in meaning despite an apparent unity of perception. The unity is due to the Italian identity of the product in both versions whereas the difference is due to the shown aspect of this Italian identity. In both cases, the perfume brand name, clearly mentioned in the foreground (Tuscany per Donna) reflects the identity of the product and guides the reading of the advertising message. But the interpretation of the scene is also dependent on other graphic elements especially in this case, the elements that vary from one version to another.