Mert Alaş, born in Turkey and Marcus Piggott, born in Wales,[1] met in England in 1994 after having worked for a brief period in different areas, Alaş in classical music and Piggott in graphic design. Piggott was an assistant photographer and Alas was a fashion photo modeler. After working together in the photography business, they decided to create a team. When they showed their first photos to Dazed and Confused, the London fashion magazine, they immediately made the cover.