Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger.
The vision statement for southwest airlines can be considered to be a good one in that, it is also realistic since the targets it has set to achieve are realistic and are therefore not too far-fetched. It’s also believable in that it doesn’t try to compare itself to other already established and successful airlines. It further includes its customers, and employees, who are part of the stakeholders, in the statement.