Satisfaction is primarily an emotional customer-centered personal response/ reaction. As a
state experienced inside customer mind, it involves both intellectual and emotional responses.
Customer satisfaction (including expectation and perception of customer) depend more on
customer and his style (his overall post purchase evaluation) than technology or system. The
customer and his style in turn depend on his perception, viewpoint, experience, expertise, prior
personal knowledge, recent performance and first impression.
Satisfaction is primarily an emotional customer-centered personal response/ reaction. As a
state experienced inside customer mind, it involves both intellectual and emotional responses.
Customer satisfaction (including expectation and perception of customer) depend more on
customer and his style (his overall post purchase evaluation) than technology or system. The
customer and his style in turn depend on his perception, viewpoint, experience, expertise, prior
personal knowledge, recent performance and first impression.
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