Competitive Efforts in the Marketplace. From-time-to-time the company enhances its footwear with
new styling and performance features and alters the number of models/styles in its product lineup. In
addition, the company strives to enhance its sales volume and standing in the marketplace via attractive
pricing, advertising, mail-in rebates, contracting with celebrities to endorse its brand, convincing footwear
retailers dealers to carry its brand, providing merchandising and promotional support to retailers, good
delivery times on shipments to retailers, and promoting online purchases at its Web site.
Stock Listings and Financial Reporting. The company's stock price has risen from $11.00 in Year
6, when the company went public, to $30 at the end of Year 10. There are 10 million shares of the
company's stock outstanding. The company’s financial statements are prepared in accord with generally
accepted accounting principles and are reported in U.S. dollars. The company’s financial accounting is in
accordance with the rules and regulations of all securities exchanges where its stock is traded.