And for vendor support programs is a special advertising, is differ from other joint advertising program that groups major retailers. Initiate, jointly held by the design which often will ask for cooperation from local media. After that it will be presenting the manufacturer for support. Out of all the expenses or to help some of the advertising programs that have created it. For example, a department store may establish an advertising project "welcome back to school" or "back to school" and then ask for money, advertising from the manufacturer of clothing the students.