Estimate 700,000 Blinds – (1% of total population in Thailand)
More than 80% left out not to registered ID Card for handicap to get medical & social care benefits
More 30,000 audible books required, Only 7,000 audible CDs available for blind
Blind also require fresh content : Website / Internet / Newspaper
Only 5 locations available for create audio books and mainly in Bangkok
Consumer Insight :
Normal people want to read for Blind but don’t know where / or difficult to access)