The influence that political and economic conditions have can be seen in the high exports to Britain (exchange rate) and the flow of goods to Spain (increase in value added tax). Both financial market conditions could revive the market and sales in the short term. But for the long term, reliable distribution channels that guarantee stability need to be established. Whether these really have to be located outside the EU or whether the potential of the domestic market still needs to be exploited is a matter of perspective. A push to the overall market may come from both areas, which may support each other. Sometimes unsuspected potential is right in front of us and “parish pump
politics” lead to more success than anticipated.