Macy’s is a prime example of a traditional merchant based on physical stores moving successfully to become an omni-channel retailer. Rowland H. Macy opened the first R.H Macy Co. store in New York City in 1858, and moved the flagship store (now the site of the famous Macy’s Thanksgiving parade) to Herald Square at 34 th street and Broadway in 1902. Today, Macy’s is one of the largest national department store chains, with around 800 Macy’s department stores throughout the United states.