Dell Case Study
Dell Computer manufactures sells and services personal computers. The company markets directly to its customers and builds computers after receiving a customer order. Dell had reported impressive growth for fiscal year 1996 with a sales increase of 52% higher than the prior year. Industry analysts predicted the market to grow by 20% annually over the next three years. In prior years, Dell had financed its growth internally, however, in 1995; Dell’s management decided they needed a plan for financing the future growth.