Though the critical incidents technique was initially designed to analyze a specific type of experience1, it has also been used in more extensive scopes. Ravenscroft and Rogers (2003) apply it to study an outdoor recreational activity, analyzing the relationship between the hikers and the environment around them. Pritchard and Havitz (2006) apply the critical incidents method to a tourism destination (Western Australia) to analyze the attributes of the destination, given their belief that the quantitative information gathered in satisfaction surveys can be insufficient in attaining an adequate evaluation of the holiday destinations. In this sense, rather than using bipolar or Likert scales to score evaluations, Pritchard and Havitz propose a different qualitative approach based on an open-question evaluation of the destination. Along the same lines, Crotts and Pan (2007) believe that ordinal scales are not precise enough in evaluating the attributes of a destination. Rather, open answers on satisfaction and dissatisfaction give more important information for the destination. Beyond the discussion as to the best possible tool to learn about a destination, the collection and analysis of qualitative information can be problematic in terms of cost and time.