But how is this relevant for agriculture?
The way the world communicates now has changed
dramatically therefore every industry has had to battle
with how it now impacts their business. There are
huge opportunities and risks to engaging in these new
avenues of communication, all of which must be
explored to adapt appropriately in the new world that
we live in. 56% of people now use social media when
they are finding new food products, and 39% are on
social media whilst they are eating (Nelson, 2013).
Word of mouth is now the marketer’s best friend, with
opportunities to connect directly to people who others
trust. But it doesn't stop here, if communication has
changed this much in 20 years, what does the next 20 years hold for us? If we don't adapt and change to the current environment, how will we cope in the
future? What is the value of utilising social media in the agricultural industry? If there is value,
where do we begin, and how do we get started?