Financial Portals and Account Aggregators
-Financial portals
-Comparison shopping services, independent financial advice, financial planning
-Revenues from advertising, referrals, subscriptions
-Example: Yahoo! Finance, Quicken.com, MSN Money
-Account aggregation
-Pulls together all of a customer’s financial data at a personalized Web site
-Privacy concerns: control of personal data, security, and so on
-Example: Yodlee