In a market where supply generates demand, supply has grown in parallel with demand, having exceeded
300,000 bed-places by 2006. This is roughly equivalent to half of all hotel capacity in Southeast Asia.
It is as if a major destination could somehow become mobile and move from one place to another
throughout the year. This makes it a delocalized and global business but with a tremendous impact in
terms of rapid establishment, positioning and the image of a country or specific destination in world
marketsor at least in regional markets.