Background and objectives
H&M is well known for being a successful and expansive company, both in terms of market and of financial performance. The company’s strategy is carried out along the lines of continuous expansion and search for most promising markets, cost-efficient production of goods, and reduction of lead times. H&M is also an example of competitive advantages brought by integrated e-business solutions. Procurement and logistics can track sales and stock status as, owning the stores, they share a common