The real definition of green living is often muddled with trendy, consumerist messages of "green" (or "greened") products that are anything but. This is known as greenwashing: making an unnecessary, wasteful, unsustainable, or unethically produced product or service seem "green" or environmentally-friendly through advertising ploys, misinformation, or blatant dishonesty.
As green living gains popularity, greenwashing moves in to gain a profit. This isn't always a bad thing. A step in the right direction is better than no step at all. But it's important to differentiate between what is truly sustainable and what is simply "better than nothing".