3.1.2. Stimuli and apparatus
We used broadly the same packaging stimuli as in Experiment 1. Two versions of each package were created however. For the first version, the pasta or wine element was set in its original orientation; the second versions of Campanelle and Pipette pasta had their pasta elements oriented at the preferred orientation, based on the results of Experiment 1 (50.43° and −25.98°, respectively), whilst the second versions of the Gemelli pasta and the Izadi wine label were oriented at an arbitrarily-chosen orientation that was non-optimal in terms of liking (−45° in both cases). The above pasta packaging fit within a 162 × 400 pixel transparent box, whilst the Izadi wine label fit within a 58 × 51 pixels box. The original wine-symbol orientation stimulus was used again here as well, but with two modifications. The first was that the inner horizontal lines within the symbol were removed via image-editing software by colouring the non-transparent pixels, within a several pixel-thick border in the symbol, with the average colour of all the pixels within that area. The second change was the locus at which the logo was rotated around. In Experiment 1, this was the centre of the logo whilst here it was ∼50 pixels more so, towards the point of the triangle. This difference is illustrated in Fig. 2 (panel b illustrates the change introduced in Experiment 2).