“Culture consists of the shared purpose, attitudes, values, goals, practices, behaviors, and habits that define a team or organization…To be successful, you need everyone in your organization thinking, believing, talking, and behaving in sync. You need everyone to be aligned with the same beliefs, expectations, behaviors, and habits,” said Jon Gordon and Mike Smith in You Win in the Locker Room First: The 7 C’s to Build a Winning Team in Business, Sports, and Life.