When I was launching Vogue China nine years ago, one of the key elements I was determined to introduce was a regular column dedicated to promoting and supporting Chinese design talents. We were the first fashion magazine to do this on a regular basis, but it was not easy.
There really weren't many people whose designs could hold up alongside all the international brands we featured. Nowadays, we are overwhelmed with design talent, both from emerging independent designers and from domestic Chinese fashion brands, and very often, we wish we had more space to feature more of them.