Released in 2010,there are now more than 300 million Instagrammers worldwide.The name of this mobile application is a portmanteau of ‘Instant camera’ and’talegram.It gains its popularity from the combination of check-in and creative photography functions. The self-portrait taken with a mobile phone or digital camerw, called a selfie, also originated on Instagram.In Thailand last year,Instagram was the No.1 channel alonh with Facebook, beating YouTube and Twitter into runner up positions