Top management
is responsible for developing long- term strategic plans that make clear how the company will serve customers and position itself against competitors in the next 2-5 years. Strategic planning begins with the creation of an organization purpose.
A purpose statement,which is often referred to as an organizational mission or vision, is a statement of a company’s purpose or reason for existing. Purpose statements should be brief-no than two sentences. They should also be enduring, inspirational,clear,and consistent with widely shared company beliefs and values.
Purpose statement a statement of a company’s purpose or season for existing
The strategic objective,which flows from the purpose,is a more specific goal that unifies company- wide efforts,stretches and challenger the organization, and possesses a finish line and a time frame.