Hypothesis 1: There is a positive relationship between communication and franchisee satisfaction.
Hypothesis 2: There is a positive relationship between social responsibility and franchisees’ satisfaction
Hypothesis 3: There is a positive relationship between communication and ongoing business assistance.
Hypothesis 4: There is a positive relationship between social responsibility and ongoing business assistance.
Hypothesis 5: There is a positive relationship between ongoing business assistance and franchisee satisfaction.
Hypothesis 6: Ongoing Business assistance mediates the relationship between communication and franchisee satisfaction.
Hypothesis 7: Ongoing Business assistance mediates the relationship between social responsibility and franchisee satisfaction.