What Makes Southwest Unique?Southwest Airlines began operating in 1971
Much of Southwest's success is due to the willingness of its leadership to be innovative
Southwest's primary operating philosophy is low fares and lots of flights
Southwest management has created a culture where employees are treated as the company's number one asset
The benefits it gives it employees, include: profit-sharing and empowering employees to make decisions
Southwest mixes in New Age management techniques, such as celebrating different milestones, and letting love play a part in running the airline
The company's stock ticker symbol is LUV
(Freiberg and Freiberg, 1996)