That is, lower revenue is often accompanied by lower win rates, lower quota attainment, steeper discounting, etc. Also, as we mentioned earlier, when companies have been successful in the past at creating products and services customers will buy, they assume that the breakdown must be taking place during the sale. In some cases, there is a definite
sales organization problem, but the danger is in assuming that addressing necessary change in the sales organization will be the singular “lever” that will restore sustainable sales growth.