Distributor's Business Plan (i.e. their plans for growth, profitablity & improving capability)
Distributor's Operations (i.e. Logistics, Field Sales Force, Administration)
Distributor's Key Decision Makers and influencers
Distributor's view on the Relationship & way of working with CP/ Hill's
Distributor's Financials (i.e. P&L, ROI, Operating Expenses etc)