One key difference of CPM theory as applied to online privacy management is that
CPM focuses on ‘‘private’’ disclosures, or disclosing information that is not publicly
available or has not been revealed to many people in the past. Information disclosure in
online privacy management is conceptualized more broadly to include information
that may be publicly available but may be accessed only with some effort (e.g., email
address), and information that the discloser did not want revealed outside of a particular
relationship or linked with other types of information about them stored in
electronic databases.