The above-mentioned results prove that the present drink package design differentiation leads to a sense of added value and an upgrading of the brand image, and is thus helpful in creating characteristic, differentiated package designs and market segmentation, which will leave a strong impression on consumers. This paper sums up such differentiation methods for the reference of marketing and design personnel to promote sales by effectively attracting consumers’ attention.
This research only focuses on the current situation observation and analysis in terms of visual element application methods for beverage packaging differentiation. We offer the following ideas for any follow-up research to complement this one: (1) Further exploration into the functional elements (auxiliary packaging material, texture, structure, and volume) of package design differentiation to contribute more reference data in this regard; (2) providing concrete visual marketing design and strategy by experiments designed to cover themes such as whether or not package design differentiation will affect the purchase decision of consumers or their sentiment or recognition of the product brand. (3) Regarding the knowledge of differentiation of design elements and trade dress, it is fragmental and incom- plete. In view of this, we have looked deep into how test participants perceive and distinguish the difference in product packaging and what classifications of trade dress will help consumers easily find a certain package.
The above-mentioned results prove that the present drink package design differentiation leads to a sense of added value and an upgrading of the brand image, and is thus helpful in creating characteristic, differentiated package designs and market segmentation, which will leave a strong impression on consumers. This paper sums up such differentiation methods for the reference of marketing and design personnel to promote sales by effectively attracting consumers’ attention.This research only focuses on the current situation observation and analysis in terms of visual element application methods for beverage packaging differentiation. We offer the following ideas for any follow-up research to complement this one: (1) Further exploration into the functional elements (auxiliary packaging material, texture, structure, and volume) of package design differentiation to contribute more reference data in this regard; (2) providing concrete visual marketing design and strategy by experiments designed to cover themes such as whether or not package design differentiation will affect the purchase decision of consumers or their sentiment or recognition of the product brand. (3) Regarding the knowledge of differentiation of design elements and trade dress, it is fragmental and incom- plete. In view of this, we have looked deep into how test participants perceive and distinguish the difference in product packaging and what classifications of trade dress will help consumers easily find a certain package.
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