A related question regards how curricula intended to cover and bridge these subjects should be labeled Given the integrative goals of SCM should such curricula be labeled similarly and include content on the functional areas Alternately given the functional orientation of marketing channels logistics and purchasing should such labels remain with the addition of SCM as a kind of capstone perspective intended to provide students with insights and understanding (if not a philosophy) of how such functions can be successfully integrated to achieve optimal performance across the supply chain Or should such a philosophic orientation as provided through SCM be positioned as a foundation course with those functions that it coordinates being positioned as elements to be embraced and added as courses over time At present both pedagogical approaches may be found currently in practice (or under consideration) at many institutions where consideration is being given to how best to include supply chain management in their curricula (Rutner and Fawcett