How much the broadcast operators value the license on digital broadcast varies with the expected circumstances. One such circumstance is the transition procedure provided by the NBTC policy. There are potential twists in the transition procedure that might influence the broadcast operators’ valuation of the digital broadcasting license, which would in turn influence their business strategies.
This paper offers a projection of the strategies adopted by the broadcast operators under two different circumstances on the digital switch over, with ten years transition period and seven years transition period. These two scenarios lead the broadcast operators to carry out different approaches to obtaining the licenses. The results from this study benefit the country by informing a future policy on the adoption of a new technology in favor of an existing one. The suggestion will direct the relevant institutions to develop an efficient plan of action. In next section, the theoretical concept is described. The methodology including the model and assumptions on the market condition is then presented, followed by the results of the projected outcomes and policy recommendations.