Training is a vital component for both initial and ongoing development of the sale representative.
It has been suggested that a good training program may overcome many of the common causes of failure for new sales recruits .
In addition, training has been found to be a determinant of salesperson job performance.
Research has suggested that training may increase the salesperson's knowledge base and skill levels, resulting in higher effectiveness and job performance.
If training can help avert failure of salespeople and increase their performance, this may also lead to higher satisfaction and commitment.
However, an overlooked aspect of training concerns the perceived usefulness of different training methods by salespeople in the services versus goods sectors.
However