Company specific simulation : The final customization was a special version was created for a large, international medical equipment company. It was necessary to ensure verisimilitude so as to provide
“ an Exploration of How our Business Might Function Under YOUR Leadership ” ( extract from the participants’ manual) . It was a micro customization mainly consisting of rewriting the scenario and participant manual, changing terminology (Product and market names ) and minor adjustments to the parameters driving the simulation – work that took a couple of days.