1. More ordering of “retro cocktails and high-end spirits” and craft beers, away from mass-produced alternatives, at fine-dining restaurants, as restaurant patrons want to celebrate their increasing confidence in the year. Prediction is a greater focus on non-alcoholic cocktails in general, and cocktails for designated drivers in particular.
2. Restaurants are becoming mobile, moving location, without a fixed abode.
3. Technology in restaurants, to gain a competitive edge, including iPads with menus and winelists, and hand-held devices for payment at the table, will grow.
4. Greater use of social media marketing, location-based advertising and online reputation management.
5. The trend of ‘tired of being poor‘ could see restaurant patrons spoiling themselves with indulgences on higher-priced menu items.
6. Customers are demanding even greater value for money, and restaurants will have permanent value offers on their menus.
7. Restaurant chains will reinvent themselves with new branding and looks, as customers look for new and exciting places to celebrate the new found financial freedom.
8. Customers will be enticed back to restaurants with old favourites, new experiences and plenty of love.
9. Supermarkets are increasingly competing against restaurants, offering their customers family value-for-money eat-in ideas and products. Locally, supermarkets are taking customers out of restaurants and into the aisle. ‘Warmth and hospitality’ cannot be bought in a supermarket, and are points of difference for restaurants.
10. Restaurant menus will see a balance of healthy (starters) and indulgent (desserts) items.
1. More ordering of “retro cocktails and high-end spirits” and craft beers, away from mass-produced alternatives, at fine-dining restaurants, as restaurant patrons want to celebrate their increasing confidence in the year. Prediction is a greater focus on non-alcoholic cocktails in general, and cocktails for designated drivers in particular. 2. Restaurants are becoming mobile, moving location, without a fixed abode. 3. Technology in restaurants, to gain a competitive edge, including iPads with menus and winelists, and hand-held devices for payment at the table, will grow. 4. Greater use of social media marketing, location-based advertising and online reputation management. 5. The trend of ‘tired of being poor‘ could see restaurant patrons spoiling themselves with indulgences on higher-priced menu items. 6. Customers are demanding even greater value for money, and restaurants will have permanent value offers on their menus. 7. Restaurant chains will reinvent themselves with new branding and looks, as customers look for new and exciting places to celebrate the new found financial freedom. 8. Customers will be enticed back to restaurants with old favourites, new experiences and plenty of love. 9. Supermarkets are increasingly competing against restaurants, offering their customers family value-for-money eat-in ideas and products. Locally, supermarkets are taking customers out of restaurants and into the aisle. ‘Warmth and hospitality’ cannot be bought in a supermarket, and are points of difference for restaurants. 10. Restaurant menus will see a balance of healthy (starters) and indulgent (desserts) items.
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