It's not just watching content. They're messaging friends and texting at the same time. Inevitably, as the younger generation gets older and they set up their own home, TV viewing consumption will be affected." Over a quarter of young people now watch TV shows and movies online instead of on televisions. Mr Syfret added: "A 40-inch television screen offers quality you can't get from a tablet or smartphone, so televisions are never going to become unimportant