For example, I may think that I value education, but then never study. Education is only
a priority if I feel motivated and then act on it. Conversely, behavior alone does not
necessarily mean something is a priority. For example, I may show up at a place of
worship regularly so the behavior indicates that I value my religion. However, the real
reason I show up is because I think it will make me look good in the eyes of my boss
who attends the service regularly.