Nike’s commitment is to create extraordinary performance products, while managing its business within nature’s limits.’
‘Therefore, innovative design is being used to design out waste, chemicals and energy, and design in new materials trough new approaches. Nike calls this concept ‘Considered Design’. When it integrates this elevated consciousness into the design process, it maximizes the value of its products and minimizes the impact of their production. It reduces waste and CO2 emissions across the whole supply chain.’
‘Nike defines waste as: ‘Any product or material purchased anywhere in the supply chain that does not ultimately end up in the consumer’s closet.’ Its definition includes product, non-product, and manufacturing waste. Waste is created at every step of Nike’s supply chain. By reducing it, Nike can both achieve significant cost savings and decrease its impact on the environment.