Dear All,
Here are questions that I would like to see you answers in your case:
1. What appears to be the problem here?
2. Using service management best practices as criteria, which of the things KidZania is doing impressed you most? Least? Why?
3. What are the risks in this business? How does KidZania's management ameliorate them?
4. What do you think are the main challenges and implications being faced regarding the changes in the service concept of KidZania, centered around experiential learning?
5. Considering the experience gained by from all their current parks as well as the external forces including, increasing competition, market regulations, diversity of potential new markets and technology integration, what criteria should KidZania's management follow in selecting specific activities for its future "cities" to enhance experiential learning while remaining profitable?
6. Which proposal for new franchise facilities should management select? Why?
7. On which type of facility design (Santa Fe or Cuicuilco) do you believe that the first US park should be based? Why?
In addition, use the questions in page 11 and exhibit 9 of your case to help you answer question #4 and 5 above.
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