Abstract
The trend all over the world, even in the most autocratic system, is the gravitation
towards democratic and responsive governance. Good governance is premised on mass
participation prompted by the entrenchment of democratic culture. The media institution has
been found to be a powerful ideological bloc with the capability of promoting and
entrenching dominant policy statement in the public domain. The April 2011 general
elections marked a systematic and dramatic u-turn in the process of government change and
ascension to power in Nigeria. The elections, popularly acclaimed to be free, fair and
transparent, were applauded by Nigerians. The challenge now, is how to sustain the
structures and processes that produced the outcome by sensitizing the Nigerian public to the
imperatives of internalizing the procedures and abiding by the rules of the game for
maximum dividend.