2. Compatibility. Innovations that are compatible with the intended users' values norms, beliefs, and perceived needs are more readily adopted (for example, ' Aubert and Hamel, 2001). These may be considered on the individual or orga. nizational levels . The concept of reinvention, sometimes identified as a distinct feature of innovations (Greenhalgh, 2004), can also be thought of as an exten sion of compatibility. If potential adopters can adapt, change, and modify an innovation to suit their own needs and context, it will be adopted more easily.
3. Complexity. Innovations perceived as easy to use are more likely to be adopted, whereas more complex innovations are less successfully adopted. In addition, innovations that can be broken down into parts and adopted incre mentally are more likely to be adopted.
4. Trialability. Innovations with which intended users can experiment on a limited basis are adopted and assimilated more easily.
5. Observability. If the benefits of an innovation are easily identified and visible to others, it will be adopted more easily.