Within the automotive sector, the cur- rent power semiconductor share (25 percent) of the total automobile cost is likely to increase to approximately 30 percent by 2015. While the North American market is very much in the mature stage, Europe and Germany are likely to drive market demand for power semiconductorsForeign Direct Invest- ment Opportunities
First Choice Business Location A recent study conducted by the American Chamber of Commerce highlights the positive regard in which the German business envi- ronment is held by US companies. Invited to indicate their main medi- um-term investment focus within the EU, 73 percent of participating American companies named Ger- many as their first choice; followed by Eastern Europe (57 percent), and Western Europe (33 percent) respectively.
Ernst & Young’s “European Attrac- tiveness Survey 2012” confirms Germany’s reputation as one of the most attractive business locations in the world. International decision makers ranked Germany first with- in the European Union, and sixth worldwide in the “most attractive business location” category.
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