“We went live on CompUSA’s Web site selling laptops,” Nappi said. “Customers were extremely receptive—they loved it. The advisor was warm, friendly, and use ful. CompUSA felt it differentiated the company because it looked good and was different from anything the competitors had.” Even better, the software worked. “I’ve been in the software business 25 years, and it’s amazing how often a product just doesn’t work. Ours worked right from the start, and CompUSA was impressed. They said, ‘It differentiates us, it tests well, it’s a piece of cake for us to use, and it works—There’s nothing we don’t like about it.”