I talk to my sisters. Participants described word of mouth as an important way that health information is transmitted within the Black community. Outside of encounters with health care providers, participants learned about health conditions when a family member or friend developed a health problem. Personal health was frequently discussed
with other women, and participants described turning to female friends and family members when they develop physical symptoms. As with seeking health information on the internet, talking about symptoms with other women was a way to gage the potential cause and seriousness of symptoms