It was Henry Ford's understanding of
these advantages that showed him how he
could break away from the competition and
unlock enormous untapped demand.
Ford called the Model T the car "for the
great multitude, constructed of the best materials?' Like Cirque, the Ford Motor Company
made the competition irrelevant. Instead of
creating
fashionable,
customized
cars
for weekends in the countryside, a luxury few
could justify, Ford built a car that, like the
horse-drawn carriage, was for everyday use.
The Model T came in just one color, black,
and there were few optional extras. It was reliable and durable, designed to travel effortlessly over dirt roads in rain, snow, or sun