Businessmen adhering to Sufficiency Economy
demonstrate the following characteristics:
• They are more concerned on sustainable
and stable long-term profits than short-term
results. They are well-informed about businessrelated
knowledge, eager to learn new information
in order to cope with changes, and be prudent in
decision-making.
• They conduct business ethics, with
honesty and integrity. They display perseverance
and diligence by continuously developing their