The use of a RingLock® pot from RPC Superfos has provided a convincing packaging solution for the launch of a series of new tasty vegetables soups from Polish manufacturer Pan Pomidor & Company.
The soups, which are made without any artificial flavours or colours, are targeted at consumers who value high quality products and lead a healthy lifestyle. Effective packaging was therefore essential to catch their eye, as Pan Pomidor & Company founder Pawel Urbanek explains:
"The packaging must convince the customer to try out our soup. We trust that once they have savoured it, they come back for more.”
After considering a range of alternatives such as other plastic pots, paper and aluminium, the RingLock injection moulded polypropylene pot was selected as the optimal packaging solution for the soups. Pan Pomidor & Company is particularly happy about RingLock because of its transparency and rigid quality; the food producer also values the tamper evidence, the stability on the filling line, the light weight and the outstanding visual impact on shelf. The artwork design and the brand name Pan Pomidor have been created by the brand and design agency Touchideas.
"We all know that real vegetables are imperfect and so we decided that the artwork should show hand drawn illustrations of vegetables as they really are,” says Pawel Urbanek. "In this way, the pot and the label look simple and honest – in fact, just like the soups. The intentional imperfection of the vegetables, however, is rendered in a perfect way with an impressive finish and sharp graphic detailing.”
This strategy of investing in good packaging and design has worked well. Since the launch, reactions from distributors have been very positive.
Pawel Urbanek is also delighted with the cooperation between Pan Pomidor and RPC Superfos:
"RPC Superfos has been very attentive and strongly believed in the business potential of our soups from the very beginning, where all we had was an idea – there was no product at all. Nevertheless, we received the necessary support at all times; RPC Superfos was very flexible and delivered exactly the solutions we needed during the process from idea to launch. We are pleased about our cooperation and wish that we could work in the same way with all other suppliers and business partners.”