We have worked hard to increase our level of innovation and customer intimacy in the past 12 months,
investing in our Product Development and Marketing teams to support the ambitious growth plans we
have. In 2016 to support our increased level of innovation it is vital to update our Chicopee branding and
communication message. These changes will be gradual and will not affect ordering across the majority of
products to minimise the impact to all customer. The changes will encompass 2 key areas;