The workplace and employer expectations have changed over time. "For businesses, it's
no longer enough to create a product that's reasonably priced and adequately functional. It
must also be beautiful, unique, and meaningful...," writes Pink [Pink, p. 35]. In addition
many jobs are being outsourced. "White collar work of all sorts is migrating to other parts of
the world," Pink notes [p. 38]. "The main reason is money." Workers in other parts of the
world can do what American workers can do--only for less money. Automation is also
changing the workplace as we know it: Computers are now doing tasks better, faster, and
cheaper [Pink, 2005].