Earning attention in a digital world was straightforward at first. You earned it by growing Likes on Facebook and followers on Twitter. No need to beg the gatekeepers or pay the newspaper and media moguls.
But that is changing.
Facebook, Instagram and others are removing chronological timeline updates. They are starting to make you invisible unless you pull out the credit card. Social media is just becoming another paid media.6
This is a simplified algorithm that shows the key factors behind how Facebook determines what they show to you the user. The reason? Too little space and too much content.